Our ability to determine where clients are, and where they want to go, forms the foundation of our efforts. Determining how every piece of information transmitted is crafted, where it’s placed, and how effectively and efficiently these messages reach targets is our client service mission as an interactive marketing agency.
Our process includes the following efforts:
Transmission accomplishes client goals by first building and/or maintaining simple, but powerful websites that clearly articulate what they offer consumers. If we didn’t build your site, we will refine content, improve usability and optimize content and structure for search. All sites we run are built for both desktop and mobile audiences, so experiences are best suited for the screen your audience is using at that moment.
Once client sites are ready to properly engage traffic, we create content comprised of clear/concise copy, high-quality photographs and videos, all found in easy-to-locate navigation information architectures. All content is developed to maximize search engine impact, while always being readable for humans.
Once websites are up and running, and content is created, we move towards placing that content on appropriate channels (shared with media outlets, and influential blogs, on social networks, in email campaigns, and through advertisements, etc,). All of these channels are where targeted consumers are looking, actively or passively, for products and services our clients offer.
We track everything that’s done, including performance of all efforts including social post engagement, SEO page rankings, ad placement interactions, video views and website analytics. All of this is measured and refined to ensure audiences move from interested to activated. We collaborate with clients to make changes to site content, structure and ads regularly. Reporting shows the path and the results.
Creating quality content extends to our own efforts. We blog about things we like, people and places that interest us, along with other creative fun, and share that with the world. We do this because it’s fun, as well as a way to encourage those we work with to think about what kind of voice they want to build and start sharing. We hope these efforts demonstrate that if something you create doesn’t interest you, who will it interest?
Transmission helps clients not only get in the news, but become the news. This happens thorough concepting and creating of intelligent content that tells stories in compelling form through words, photos and videos. We make this content easy to find for your target audiences. This includes great content on websites that drive search traffic, emails to clients, social media posts, contributions to thought-leader blogs, TV, print and radio media coverage, as well as pay-per-click and other paid efforts, as necessary.
All of our content development and marketing is backed up by websites we design, build and manage that inspire site visitors to act through a form field submission, a phone call or interaction with media, such as videos and files. All of these actions are measured, reported and we collaborate with our clients to increase these interactions to drive customer acquisition and retention.
We work directly with clients, as well serve as a strategic and content development partners for leading advertising agencies. Our expertise has helped advance the agendas of companies including Conde Nast, Wynn Resorts, Las Vegas Convention and Visitor’s Authority (LVCVA), Nevada State Bank, Comprehensive Cancer Centers of Nevada, MGM Resorts International, The Smith Center, Viacom, FedEx, Dow Chemical, State Bar of Nevada, R&R Partners, Make-A-Wish Foundation, Sunrise Hospital, UNLV, UFC and many others.
Learn more about how we work.
Words continues with Tupac Shakur from his guest spot on Scarface’s Smile. The lyrics are found elsewhere, and in another of our efforts. The line encourages young people to face and overcome challenging circumstances by believing in themselves. Few did that with as much impact, and in a short amount of time, as Tupac.
We create content in copy, photography and video forms. We build, or maintain, websites where content finds its first home. That content is designed to be readable by people, driving them to take action. The content is also built to be found by search engines that drive users to these websites. The content finds homes additional on social media channels, blogs, email marketing pieces and ads, custom to each channel. Content we create is multi-purpose, so it can also be used offline for outdoor, TV, radio and print.
We were able to work with Make-A-Wish Foundation of Southern Nevada, and their ad agency, to take design flats to life with a website to recognize and drive sponsorships for their 2018 Walk For Wishes event. Make-A-Wish was able to use the site again for its 2019 event, saving money on design and development. Check it out here.