Make the Smart Play

Vegas Golden Knights superstar – and cancer survivor – Shea Theodore inspires everyone to take charge of their health by getting screened and taken care of themselves. The video accompanies a website with more details. The campaign was set to launch on TVs during March Madness 2020, but was put on hold due to COVID. The campaign, for which Transmission developed the name, the script and designed and built the website, will launch with the new NHL 2021 season.

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