What To Do. How to Say It.
Our process of developing strategies + content commences with research, analysis and the establishment of metrics. This is the most effective and efficient place to begin, since data provides accurate pictures about targeted consumers and how best to reach them. When audience’s needs are determined, the result can be a brand that better reflects your value proposition, a website that increases revenues or a marketing campaign that delivers better returns on investment. More revenue for less work.
Once platforms are up and running, and content is created, we move towards placing that content on appropriate channels (shared with media outlets, and influential blogs, on social networks, in email campaigns, and through advertisements, etc,). All of these channels are where targeted consumers are looking, actively or passively, for products and services clients provide.
We track everything, including performance of all efforts including social post engagement, SEO page rankings, ad placement interactions, video views and website analytics. All of this is measured and refined to ensure audiences move from interested to activated. We collaborate with clients to make changes to site content, structure and ads regularly.
Clean and clear signals, in the right place and without the noise.